5 Networking Tips for Electricians
There’s no denying that marketing your business reaps rewards. As long as you do it effectively of course. A surprisingly large part of working as an electrician is networking with colleagues, competitors and the wider community. After all, you never know who may need to call on you in the future. Isn’t it better that they have a positive impression of you?
5 networking tips and tricks for electricians
It may not seem like it, but for many people out there, networking does not come easily. It can be a difficult concept to grasp – going into a room filled with strangers and talking about yourself can be downright stressful and even frightening at times. But there are some little things you can do to increase your confidence and in turn, your chances of networking effectively.
1. Go to as many events as possible
This may sound strange, but the more you do something, the more comfortable you’ll become. Go to every social and business gathering that you can possibly attend. You’ll probably find that you’ll begin to see familiar faces time and time again as you become more acquainted with other people in your industry.
While the first couple of events may feel awkward, it won’t be long until you’re chatting away to those you recognise. If there’s nothing formally organised, perhaps join a local community club or sign up to a local class so you can meet new people.
2. Ask as much as you answer
One of the most important things to remember when it comes to networking is that it’s a two-way street. Whenever you meet someone, ask them as much as you can about their own business. Begin with the basics – name, company name, industry and position – and build from there.
From products or services through to what kind of clients the person or business caters to, exchanging information shows you’re interested in who they are and what they do. Show interest in others and it’s highly likely they’ll return the favour.
3. Second dates are just as important
As you’re working the room, try to secure as many second dates as possible. What we mean here is, organise a coffee or meeting with a few select people who you hit it off with or with those where the relationship can be mutually beneficial.
If you can pin them down there and then, grab their email address and send them an email in the next 48 hours. Meeting a lot of people at a networking event can be overwhelming which is why setting up a second catch up with a few people is handy.
4. Embrace social networking
A good chunk of networking is actually done online so use your social networks to your advantage. Share relevant articles with your audience and engage with your followers. Join the discussion online. Another idea is to get ahead of the game prior to any industry conferences or events.
Check out the speakers and exhibitions list and hop on LinkedIn, Facebook and Twitter to educate yourself. You’ll then be prepared with some information when you introduce yourself and you’ll have some topics to break the ice with.
5. Give back
If you’re really struggling to attend networking events, head to one with a purpose. The perfect example are events or functions where there is a charitable or community cause attached.
Everyone in the room is there for the same reason and the event’s sole purpose does not revolve around business or networking, but rather giving back and doing good. These types of functions also provide the perfect ice-breaker line: ‘what connection do you have to the cause?’
Follow up with an increased presence
There will be times when you notice some companies are doing better than others. A lot of this may come down to your presence online and in the community. Networking, whether in person or online, goes a long way to helping your profile. Have a robust, detailed and fresh website.
This doesn’t mean you have to have all the bells and whistles. Often, people appreciate a simple, easy to maneuver website where they can find the most valuable information, including contact details, services, location, testimonials and photos or videos.
Another idea is to sponsor a team or organisation in your community. It’s a cost-effective way to get your business name out there and it shows that you care about the community around you.
It’s also a good idea to build relationships with other people and businesses who work in similar industries. For example, architects, construction companies, project managers and electrical retailers. Build and cultivate these relationships so you become their preferred contractor when the time comes.
Finally, always make time for your clients and when searching for new ones, never ignore your existing customers. Offer promotional services or prices and provide tips they may appreciate, such as how to reduce energy bills. Remember, relationships form the basis of most, if not all, business so it pays to nurture them.
Many electricians work through word-of-mouth referrals. Having a positive and confident presence in the wider community will work wonders for your business.
The benefits of networking for electricians
Networking is a big deal and whether you like it or not, everyone in business should be doing it. It’s a valuable way to expand your business, but did you know that networking has a range of other benefits too?
The good news is that networking is much more than small talk and an exchange of business cards. It can actually be a fun process too. There are always new opportunities presented for increased business, client leads and partnerships. At the very least, through networking, you’ll make connections with like-minded individuals and raise your profile, all while meeting new people.
Enjoy networking benefits with Platinum Electricians Looking to grow your presence within the electrical industry? Platinum Electricians has networking and marketing processes put in place. Learn more about the benefits of working under the Platinum banner today!