A different approach

Hear from our founder and CEO Joshua Nichols.



A Different Approach

Platinum is a family of electricians with national coverage. We train, equip and support our team and are growing every day.

We currently have more than 180 vans on the road and over 330 employees. Our vision is to become the world’s greatest customer focused electricians, and we think that’s who we are.

We want more like minded electricians to join the Platinum team and we are super excited that you’re reading today, about what we can offer YOU. So have a look around, and feel free to give us a call – even if it’s just to say hi or ask a few questions about how we can help you and your business grow.

How Platinum Started

Joshua Nicholls started Platinum from the garage at his parent’s place in 2002. After seeing what happened in the industry, he realised that he could do a better job of looking after his customers than what the industry did. The simple realisation of how customers wanted to be treated, set the foundation of Joshua going out alone and seeing where starting his own business could take him.

Joshua, with support from his wife Alana, started working on the business and in a few short years there were 12 Platinum vans on the road. Throughout this growth Joshua continued to deliver the Platinum trademark service of delivering a WOW experience to all his customers. Joshua wanted to continue to grow Platinum and that combined with a genuine desire to help others (as seen with his foundation work), he decided to offer his successful business model to others, creating a franchise that’s not a franchise.

Franchising with a twist

Platinum developed a model to fit the government’s requirements of being a franchise, however we want to be a franchise that’s not a franchise. Joshua and the team didn’t want to work with disgruntled tradesmen that wanted to buy ‘a job’. They wanted to work with likeminded people that believed in a process and wanted to grow professionally and personally. This is how Platinum now operates – a personal approach to franchising that teaches all the hidden ways to grow your business using our systems and procedures, while living our 10 core values.


Why Choose Platinum?

There are so many reasons that yourself, your family and your business can benefit from joining the Platinum family. The key reason is we support you to achieve YOUR vision for your business. We’ll help you achieve your vision by providing;


Platinum Electricians is a national brand that is well respected by commercial, industrial and residential customers. A national brand that you instantly become a part of, we are known for delivering a WOW experience to our customers. Building the strength of a brand takes years, you become part of it overnight. With 5-star Google reviews and an always on marketing strategy the Platinum brand is always at work for you.

Low Cost Entry

Low Cost Entry

We want to make Platinum affordable for the right people. For less than $50k we can have you trained, in a van and on your way to start your journey. Our ongoing royalty fees are fixed and don’t start till year 2 and even then, they are affordable. We want you to be part of the family for a long time, our model is about sustainable growth and support, we are not here to sell you a job and walk away.

National Work

National Work

Our National Accounts team allocated over $5 Million of work to our network in FY19. Whilst our goal is to teach and support you to grow your business with your own customers, we also support our team with national work. It is our internal goal to continue to grow this work for the network and our gift for being part of the Platinum family.

Training and Support

Training and Support

We never want you to feel like you are alone, it’s a key reason why you are looking to join Platinum. We offer monthly one on one business coaching to achieve your vision, we have daily updates on our private national chat groups, state franchise catchups, our annual conference and Platinum Sisterhood. Even more than this we are only ever as far away as your phone - whatever you need your fellow owners and Head Office are always available to you.



Platinum have identified the huge growth available for reliable, quality suppliers and installers of Solar. We launched Platinum Solar on 1 June 2019 to bring Platinum professionalism to the Solar industry and all our owners have the option of becoming part of Platinum Solar. We are adopting the same proven methods to Solar that we did to our electrical business and we want all our owners to be part of this exciting opportunity.

Platinum Foundation

Platinum Foundation

Platinum is committed to helping others. Outside of supporting our owners our passion is to provide support for those in need. This is not an empty promise to show corporate responsibility - it is who we are. So far, we have raised in excess of $500k for child sponsorship and projects. We have also travelled to undeveloped nations to assist them with power, water and sanitation. Our foundation may not be important to everyone; however, it is very important to us and WHY we are in business.

Proven Method

Proven Method

Joshua started Platinum Electricians from his bedroom, through hard work and trying different things – his small business grew to 12 vans and was working without him. Rather than focusing on growing himself, Joshua wanted to grow others. He set about documenting and building a program that could be replicated by others. This work has now grown to 50 owners, 180 Vans and over 350 people working under the Platinum banner, all on their way to realising their vision. Our proven methods work, we teach you to be successful, you are entering a support and growth business, you are not buying a job.



One of the biggest challenges for any small business is – “How do I reach my market?” - “How do I become visible and get work?”. With Platinum, we have a national brand with an ‘always on’ marketing strategy that includes digital, social and other media. We also teach and support you to grow your local area marketing with templates, group discounts and advice from our in-house marketing team.



At Platinum we have all the tools for your business to grow. From HR support to Coaching, Procedures to run your office and Job Management systems to Triple Certification and Reporting – it’s all here waiting for you. We have even launched a bookkeeping option for those of you that hate paperwork. We are a turnkey solution to make your vision reality.

Want to know more how to get started? Click on the button below to express your interest now

We are Platinum Family

Running your own business can be hard on not only yourself, but your family. Long hours, stress and a feeling of “no one understands what I’m going through” can take its toll. We have been there, but we don’t want you to. That’s why Platinum Family is WHO WE ARE.

By joining Platinum, you’ll build not just business relationships, but real friendships and feel part of a wider family. The best thing is that this applies to everyone who is associated to Platinum in any way. This includes suppliers, Head Office staff, Franchise Owners for themselves, partners and even children.

We have taken this to the next level, not only do we have our coaching, social media, group chats and our regular catch ups but we have an annual conference that is for all of us and our families and Platinum Sisterhood for the women of Platinum.

Annual Conferences

Our conferences are awesome (we have an events team to make sure of it), they are certainly not all about work.

The conferences are based around building a family culture in business and aligning to the core values of Platinum while including a bit of fun – actually lots of fun. We always find a place where we can relax, recharge and take away an injection of Platinum culture to help us achieve our vision. We have had conferences in The Maldives, Vietnam, Fiji, Byron Bay, Port Douglas and Bali and have plans to mix it up even more in the years to come. Wives, Husbands, Partners, Kids all come along and walk away energised with new relationships they can build on.

Platinum Sisterhood

At Platinum we believe in empowering the women of Platinum through communication, support and friendship.

Running a business can be hard on everyone, so we wanted to find a way to give something back to the women. Whether they are on the tools, in the office or a partner of an employee, we want to get to know the women involved and ensure they are included in Platinum life.

Hear from franchise owners who couldn’t be happier

See stories of their growth and success from learning the ‘Platinum way’

Luke Bambrick, PE Dubbo, NSW

Adam and Stephanie Di Pietrantonio, PE Wetherill Park, NSW

John Grout, Platinum Electricians Gippsland & Mulgrave, VIC

Cam Furey and Katie Writer, Platinum Electricians Maitland, NSW

Ken and Tracey , Platinum Electricians Ipswich, QLD

Kent and Ra Grinceri, Platinum Electricians Dianella & Wangara, WA

Watch more testimonials

Benn Dalton, Platinum Electricians Bayswater, VIC

Amanda Cromack, Platinum Electricians Norwest, NSW

Richard Attril, Platinum Electricians Midwest, WA

Rostyn Heffernan, Platinum Electricians Belconnen, NSW

Glenn and Christal Wallace, Platinum Electricians Mildura, VIC

Matt and Rosie Briggs, Platinum Electricians North Lakes, QLD

Jeff Hoare, Platinum Electricians Rockhampton, QLD

Jordan Stevens, Platinum Electricians Surfers Paradise, QLD

Scott & Denielle McKinnon, Platinum Electricians Lismore, NSW

Chris Jones, Platinum Electricians Gladstone, QLD

Jason and Jane Borg, Platinum Electricians Castle Hill, NSW

Our application process

Six steps away from starting your own success story
Submit an Expression of
Interest Form

We will review and then contact you

Telephone Interview

A casual chat to gauge your suitability to the Platinum brand

First Meeting

This is a full presentation of the ‘ins and outs’ of a Platinum Electricians franchise.

Review and Gather

Throughout this stage, the line will be open both ways to gather more information to make sure both parties have made the right decision

Receive the Franchise

A copy of our disclosure document and franchise agreement will be issued at this stage

Onboarding Meeting

Prior to this meeting you pay the franchise fee, both parties sign the franchise agreement and you officially become part of the Platinum family. YAY!

Now you'll be ready to start your Training Week!!


How long does it take?

From initial expression of interest through to sitting in your own Platinum Electricians van ready to start your business can take as little as 8 weeks (depending on legal, financial and business roll out variables).

United towards a common cause

One Van One Child.
Our One Van One Child initiative was birthed from the desire for Platinum to have a massive impact as the brand continued to grow but be achievable and scalable for each franchise owner. Hence, the concept One Van One Child began with the idea if you have one van, sponsor one child; if you have two vans, sponsor two and so on. It’s not mandatory at all but most franchise owners love the idea and have jumped on board.
One Van One Child has created a strong sense of purpose and unity within the Platinum family. Franchise owners join together with their generous support and heart to bring change to children, their communities and future generations.
Find Out More

Franchisee Expression of Interest

Simply complete the form below and a friendly member of the Platinum Electricians team will contact you shortly.

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