Leverage off Platinum’s success

Get the insider tips, tricks and tools for a great business.

Don’t waste time trying to figure everything out for yourself and all the unavoidable trial and error on the way. Platinum has the track record of growing it’s original company from 1 van to 30 employees in 5 years and can provide you with all the tips, tricks and tools to create your own business success. We’ve done years and years of research and development, and yes – mistakes along the way! So joining Platinum gives you a strong foundation and great platform to jump from.

   Hear from CEO Joshua Nicholls who originally grew Platinum from 0-30 staff in 5 years.

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Accelerate your business growth & profit

Platinum Electricians has a proven success model that will fast track you on your way to the growth and profit you desire.

Whether you’re wanting to start a business for the first time, or you’ve been in the industry for years, our success model works for everyone. We will continually train, equip and support you to master our proven business growth cycle. The end result: Getting off the tools and having a business that doesn’t need you for its day to day operations.

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Hear from franchise owners who couldn’t be happier

See stories of their growth and success from learning the ‘Platinum way’

Luke Bambrick, PE Dubbo, NSW

Adam and Stephanie Di Pietrantonio, PE Wetherill Park, NSW

John Grout, Platinum Electricians Gippsland & Mulgrave, VIC

Cam Furey and Katie Writer, Platinum Electricians Maitland, NSW

Ken and Tracey , Platinum Electricians Ipswich, QLD

Kent and Ra Grinceri, Platinum Electricians Dianella & Wangara, WA

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Benn Dalton, Platinum Electricians Bayswater, VIC

Amanda Cromack, Platinum Electricians Norwest, NSW

Richard Attril, Platinum Electricians Midwest, WA

Rostyn Heffernan, Platinum Electricians Belconnen, NSW

Glenn and Christal Wallace, Platinum Electricians Mildura, VIC

Matt and Rosie Briggs, Platinum Electricians North Lakes, QLD

Jeff Hoare, Platinum Electricians Rockhampton, QLD

Jordan Stevens, Platinum Electricians Surfers Paradise, QLD

Scott & Denielle McKinnon, Platinum Electricians Lismore, NSW

Chris Jones, Platinum Electricians Gladstone, QLD

Jason and Jane Borg, Platinum Electricians Castle Hill, NSW

Platinum is a multi-award winner

And you will be too! You’ll have instant credibility when you join Platinum
Checkout Media Highlights

The benefits are endless

You’ll be blown away by the value
We are passionate about seeing your business flourish and have developed over 60 tools that we use to help you have a successful and growing business that promotes a healthy work/life balance.
Business support & coaching

Business support & coaching

We believe that a business can only grow as fast as the business owner does. That means the more you grow, the more your business can. Our business support and coaching focuses on developing you and your business.

Triple Certification

Triple Certification

You can simply and easily gain triple certification under the Platinum brand. This straight away gives you a competitive advantage and credibility when trying to pitch for big business in your local area. For a third of the price of doing it on your own plus saving the hundreds of hours it took to develop the system, it’s a sure winner for you.

Get some extra work with our national clients

Get some extra work with our national clients

Our main focus and drive is definitely not spoon feeding work to franchise owners, as we believe in equipping and building leaders to grow their own business. If we teach you to do it, you’re set for life! However we do attract large national companies with work all over Australia and by default this means we give a lot of work to our franchise owners. We consider it a nice bonus!

Web based systems

Web based systems

All the systems to run a Platinum business are web based and extremely easy to use. Job management software, intranet with operations manual and supporting templates and vehicle tracking are all tools we use to run a great business. Our systems make you look professional which will definitely provide the WOW factor to your customers.

Hundreds of systems, procedures and templates

Hundreds of systems, procedures and templates

Our Platinum Intranet gives you direct online access to every system, step by step procedure, document and template to run a five star Platinum business. Everything from employment agreements for staff, cashflow spreadsheets, employment termination checklists. Anything you need, we’ve got it.

There’s power in numbers (and savings too!)

There’s power in numbers (and savings too!)

It sort of goes without saying, but instantly you gain the benefits the Platinum brand attracts as a national brand. Almost every expense associated with your business, you’ll find group discounts available to Platinum members. What you gain in savings to run a professional, reputable business far outweighs the minimal royalties you pay.

You’re never alone

You’re never alone

We‘re not a set and forget model, so there is always somewhere here to help. Franchise owners often contact head office for support every day, if not every second and that is NO PROBLEM. We have a very ‘hands on’ approach to helping you grow your business. The comradery amongst fellow franchise owners is amazing too, so you will always feel like there is someone to bounce ideas with.

Work/Life Balance Culture

Work/Life Balance Culture

We teach you business skills that set you up for good work/life balance. We believe business should not be at the expense of time with friends and family and hobbies you love to do.

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We are Platinum Family

You’ll hear many fellow franchise owners say ‘It feels like family’ and it definitely does! Because we’re particular about who joins the Platinum family, you’ll quickly notice there’s some distinct qualities amongst the group that highlight our similarities in drive and passion. We have a sense of community, so you’ll find everyone shares their insight and strategies that work for them in their own local business. It really is family – and everyone helps each other out.
Families love having fun together!
Watch highlights from our 2018 Vietnam Conference
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Six steps away from starting your own success story

Our application process
Submit an Expression of Interest Form

We will review and then contact you

Telephone Interview

A casual chat to gauge your suitability to the Platinum brand

First Meeting

Held at our head office in Sydney, this is a full presentation of the ‘ins and outs’ of a Platinum Electricians franchise.

Submit Application Form

If you feel this is for you and wish to proceed, we will review your application form and if successful will offer you the opportunity to join Platinum

Second Meeting

A copy of our disclosure document and franchise agreement are given at this meeting (often held via teleconference for those outside of Sydney)

Final Meeting

During or prior to the final meeting you pay the franchise fee, both parties sign the franchise agreement and you officially become part of the Platinum family. YAY!


How long does it take?

Step 1 through to Step 6 takes a minimum of 4 weeks. After the final meeting, the business rollout process begins which usually takes another 4 weeks. Our one week intensive training program at our head office in Sydney occurs during the 4 week business rollout period.
From initial expression of interest through to sitting in your own Platinum Electricians van ready to start your business can take as little as 8 weeks (depending on legal, financial and business roll out variables).
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From the Inside Out

What Platinum customers experience is a direct result of what goes on ‘in’ our company. You can’t fake culture and values, so for us at Platinum our core values are not just pretty slogans but actually what we live by. So if these values strike a chord with you, then we’re off to a great start!

The Platinum Story


In December 2001, Platinum Electricians was started by 22 year old Joshua Nicholls. With a dream to have a few employees, so he didn’t have to ‘work on the tools’, Platinum very quickly surpassed that goal and soon became one of Australia’s fastest growing companies.

Within 5 years, Joshua had totally worked himself out of the day to day operations of the business and had a General Manager in place. Faced with the ‘what next?’ question, Joshua than embarked on the two year journey of developing a franchising model. Franchising the Platinum brand was a strategy to gain greater exposure throughout Australia at the same time as giving other business owners the opportunity to learn how to build their own successful business.

Fast forward to today and Platinum now has over 160 vans on the road Australia wide, employing over 350 employees. What most excites Joshua and the Platinum team, however is the humanitarian impact Platinum has through it’s One Van One Child initiative as the company continues to grow.

“I’m passionate about building businesses and building people. Franchising
was a perfect fit for me, because I get to do both”

Joshua Nicholls – CEO & Founder of Platinum Electricians

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United towards a common cause

One Van One Child.
Our One Van One Child initiative was birthed from the desire for Platinum to have a massive impact as the brand continued to grow but be achievable and scalable for each franchise owner. Hence, the concept One Van One Child began with the idea if you have one van, sponsor one child; if you have two vans, sponsor two and so on. It’s not mandatory at all but most franchise owners love the idea and have jumped on board.
One Van One Child has created a strong sense of purpose and unity within the Platinum family. Franchise owners join together with their generous support and heart to bring change to children, their communities and future generations.
Find Out More

Franchisee Expression of Interest

Simply complete the form below and a friendly member of the Platinum Electricians team will contact you shortly.

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